ReputationDefender Review: Services, Pricing, and Alternatives

Overview

ReputationDefender is an online reputation management firm headquartered in Tempe, Arizona, with additional offices referenced in the United Kingdom and California. The company states it was founded in 2006 and that it is now part of Gen Digital Inc., the publicly traded cyber safety company whose brands include Norton, LifeLock by Norton, and Avira. ReputationDefender describes its purpose as helping individuals and businesses control how they appear when people search for them online.

Its publicly stated services span several areas of reputation and privacy work. For individuals, the firm describes managing search results by suppressing negative or misleading content and promoting positive content, removing personal information from people-search sites and other publicly accessible sources, and conducting privacy audits to identify exposure. For small businesses, the company lists online review management with monitoring and review-request tools, business reputation management focused on what customers find in search results, social media management from a central dashboard, and local business listing management.

The firm also references corporate privacy services intended to reduce the risk of social engineering attacks against company personnel, along with high-touch services for situations that require additional attention. ReputationDefender positions its work for individuals, small businesses, executives, and larger companies, and states that it has served personal privacy and online reputation clients across many countries. The company also notes that it offers free reputation assessments and consultations.

The description here reflects the services and audience the firm states publicly through its own website and the Gen Digital newsroom, and it does not assess outcomes, effectiveness, or quality.

Services

• Online reputation management
• Search result suppression
• Content removal
• Review management
• Executive and personal branding

ReputationDefender reviews: what people say

ReputationDefender positions itself as an online reputation management and digital privacy provider for individuals, small businesses, and executives. Its publicly stated focus areas include search result management and suppression, removal of personal information from people-search sites, online review management, business reputation work, and corporate privacy services.

The firm presents these offerings as part of Gen Digital, the cyber safety company behind the Norton and LifeLock brands, and references both personal and business solutions across its website.