Reputation Management Company Review
REQ Review: Services, Pricing, and Alternatives
An independent profile for readers comparing reputation management providers.
REQ is a digital marketing agency headquartered in Washington, DC, that lists online reputation management among its services alongside public relations, brand strategy, search engine optimization, content, social media, and paid media.
Overview
REQ is a digital marketing agency headquartered in Washington, DC, that was founded in 2008. The firm originally operated as RepEquity, a company specializing in online reputation management and search engine optimization, before rebranding to REQ. According to its website, REQ now describes itself as an integrated agency that connects reputation, performance, and creative work to move brands forward. The company lists eight service areas: public relations, brand strategy, creative, content, social media, search engine optimization, online reputation management, and paid media.
Online reputation management is a named service on the firm's site. On its reputation management page, REQ states that it begins with a comprehensive audit of a brand's online landscape, analyzing search results, review sentiment, media coverage, and social visibility. The firm describes an approach that combines search optimization, authoritative content creation, review management, and ongoing monitoring. It frames this work as shaping a brand's online narrative and strengthening credibility.
The company also describes capabilities in branding and messaging, media relations, social media management, events and awards, editorial strategy and content, creative content, inbound marketing, and account strategy. According to its website, REQ works with organizations across sectors including technology, software, real estate, government, hospitality, retail, and finance, and it references client work for companies such as Acuity International and SpyCloud. The firm lists office locations in Washington, DC, San Diego, Jacksonville, Boston, Phoenix, and Raleigh, with its main office at 1701 Rhode Island Avenue NW in Washington, DC. In 2023, REQ was acquired by Trinity Hunt Partners and became part of Agital, which the company describes as a group of digital marketing agencies.
REQ continues to operate under its own brand and maintains its own website. The information in this profile is drawn from the firm's own website and from public records of its history and the Agital affiliation.
Services
- Online reputation management
- Review management
- Digital PR
REQ reviews: what people say
REQ is a digital marketing agency that includes online reputation management among its named services. According to its website, its reputation work begins with an audit of a brand's search results, review sentiment, media coverage, and social visibility, and combines search optimization, authoritative content, review management, and ongoing monitoring.
REQ presents reputation management alongside public relations, brand strategy, search engine optimization, content, social media, and paid media. The firm originated as RepEquity, is based in Washington, DC, and is now part of Agital, a group of digital marketing agencies.
Frequently asked questions
What does REQ do?
According to its website, REQ is a digital marketing agency that lists online reputation management as a named service, alongside public relations, brand strategy, search engine optimization, content, social media, and paid media for the brands it works with.
Who does REQ work with?
REQ states on its website that it works with brands and organizations across sectors such as technology, software, real estate, government, hospitality, retail, and finance, and it references client work for companies including Acuity International and SpyCloud.
Where is REQ based?
REQ is headquartered in Washington, DC, at 1701 Rhode Island Avenue NW, according to its website. The firm also lists additional office locations in San Diego, Jacksonville, Boston, Phoenix, and Raleigh.